Marketing Management in Turkey PDF Author: Selcen Ozturkcan
Publisher: Emerald Group Publishing
ISBN: 1787145573
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.