Handbook of Research on Gender and Marketing PDF Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category :
Languages : en
Pages : 352

Get Book

Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.